Texting (SMS) Policy

Effective Date: Feburary 22, 2026

Texting (SMS) policy.

Mukwa Safety Services Inc. at Mukwasafety.com, (“us,” “we,” "Mukwa" or “our”) thanks you for visiting.

By providing your mobile phone number along with selecting "I consent" on any form or page within Mukwa Safety Services Inc.'s website, you acknowledge that:

Mukwa Safety Services Inc. is requesting permission to send me text messages to the number provided.

I can withdraw consent at any time by replying "STOP", and Mukwa will respect my opt-out.

Message and data rates may apply depending on my carrier plan.

My consent is intended to be meaningful and informed based on clear information about the nature and purpose of the messages.

This policy is established to ensure compliance with:

The Personal Information Protection and Electronic Documents Act (PIPEDA)

Canada’s Anti-Spam Legislation (CASL)

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

And applies To: All employees, contractors, and authorized representatives of Mukwa Safety Services Inc. who send SMS or MMS messages on behalf of the company.

1. Purpose

1.1 To ensure SMS communications are sent lawfully and respectfully.
1.2 To protect personal information in accordance with PIPEDA.
1.3 To ensure all commercial electronic messages (CEMs) comply with CASL consent, identification, and unsubscribe requirements.
1.4 To establish standardized internal procedures for obtaining, recording, and managing SMS consent.

2. Legislative Framework

2.1 PIPEDA requires organizations to obtain meaningful consent for the collection, use, and disclosure of personal information and to safeguard that information appropriately.

2.2 CASL regulates commercial electronic messages, including SMS, and requires:

Consent (express or implied)

Clear sender identification

A functional unsubscribe mechanism

2.3 Where both laws apply, Mukwa Safety Services Inc. will comply with the stricter standard.

3. Definitions

3.1 SMS/MMS: Text or multimedia messages sent to a mobile device.

3.2 Commercial Electronic Message (CEM): Any electronic message that encourages participation in a commercial activity.

3.3 Express Consent: Clear, affirmative permission to receive CEMs.

3.4 Implied Consent: Consent that may exist due to an existing business relationship as defined under CASL.

3.5 Personal Information: Information about an identifiable individual, including mobile phone numbers.

4. Scope of Application

4.1 This policy applies to all outbound SMS communications including:

Marketing and promotional messages

Order confirmations and account updates

Training notifications

Delivery notifications

Two-way customer communications

4.2 Internal employee communications are excluded unless marketing content is involved.

5. Consent Requirements

5.1 Express Consent (Primary Standard)

5.1.1 Mukwa will obtain express consent before sending promotional SMS messages.

5.1.2 Express consent must:

Be opt-in

Be informed and meaningful

Identify Mukwa Safety Services Inc.

Describe message purpose

Explain unsubscribe process

5.1.3 Acceptable forms of express consent include:

Website checkbox

Signed written form

Verbal recorded consent

Keyword opt-in via SMS

5.2 Implied Consent

5.2.1 Implied consent may apply where there is an existing business relationship.

5.2.2 Implied consent will not be relied upon beyond legally permitted timeframes.

5.2.3 Where uncertainty exists, express consent will be obtained.

5.3 No Bundled Consent

5.3.1 SMS marketing consent will not be made mandatory for product purchase unless necessary for service fulfillment.

5.3.2 Individuals must have a clear choice.

6. Required Disclosure at Time of Consent

6.1 When collecting consent, Mukwa will disclose:

Company name: Mukwa Safety Services Inc.

Types of messages to be sent

Message frequency (if known)

That message and data rates may apply

Instructions to reply STOP to unsubscribe

Instructions to reply HELP for assistance

Reference to Mukwa’s Privacy Policy

6.2 Consent language must be clear and not misleading.

7. Message Content Requirements

7.1 All commercial SMS messages must clearly identify Mukwa Safety Services Inc.

7.2 Each marketing message must contain an unsubscribe mechanism such as:
“Reply STOP to unsubscribe.”

7.3 Opt-out requests must be processed immediately.

7.4 A confirmation of unsubscribe may be sent once, but no further promotional messages shall be delivered.

8. Recordkeeping and Documentation

8.1 Mukwa will maintain records including:

Subscriber name (if available)

Phone number

Date and time of consent

Method of consent

Version of disclosure wording

Consent type (express or implied)

Opt-out date if applicable

8.2 Records shall be retained for compliance verification purposes.

9. Privacy and Data Protection

9.1 Mobile numbers will be collected only for stated purposes.

9.2 Personal information will not be sold or rented.

9.3 Access to SMS databases will be restricted to authorized personnel.

9.4 Safeguards will include password protection, role-based access, and secure third-party vendors.

9.5 Individuals may request access to or correction of their personal information.

10. Use of Third-Party Messaging Platforms

10.1 Mukwa may use third-party SMS service providers.

10.2 Contracts with providers must require:

Secure data storage

STOP and HELP functionality

Consent tracking capability

Compliance with Canadian law

10.3 Mukwa remains responsible for compliance when messages are sent on its behalf.

11. Prohibited Practices

11.1 Purchasing SMS contact lists.

11.2 Sending marketing texts without valid consent.

11.3 Misrepresenting sender identity.

11.4 Ignoring unsubscribe requests.

11.5 Using phone numbers for purposes beyond original consent.

12. Complaints and Contact Information

Individuals may direct SMS-related concerns to:

Mukwa Safety Services Inc.
Privacy Contact: [email protected]

Mailing Address: 64 WAAWAASHKESHI MIKANS RD

ROSENEATH, ON, K0K 2X0
Phone: 1-855-50-MUKWA

Complaints will be reviewed promptly and handled in accordance with PIPEDA principles.

13. Policy Review

13.1 This policy will be reviewed annually.

13.2 Updates will be made when legislative or operational changes require modification.